JINJINIANSUIZHEQICHEXINGYEDEBUDUANFAZHAN，SHIMIANSHANGDEQICHESHULIANGCHENGBEIDEZENGZHANG，YOUYUELAIYUEDUODECHUANGYEZHEDOUJIARUDAOLEQICHEMEIRONGDEXINGLIEZHONG，YINWEIQICHEMEIRONGDELIRUNSHIJUDADE，DOUXIANGZAIZHEIGEXINGYEZHONGHUODEGENGDUODECAIFU。

XIAMIANJIUYOUXIAOBIANSHOUXIANLAIJIDAJIASHUOSHUOQICHEMEIRONGJIAMENGDIANKAOPUMA?

YI、QICHEMEIRONGJIAMENGDIANHAOBUHAO

1、JIAMENGDEHUAYOUPINPAIYOUSHI，DANSHIJIAMENGFEIYESHIGAODEHERENDE，JIUSUANNISHENGYIHAO，YEYAOJIRENBAIZUOYINIAN，HUOZHEFENHONGJIZONGGONGSI。ZIJIKAIDEHUAYIDINGYAOXUANHAODIDUAN。JIANYIZIJIKAI，KEYIKAIGEHEPINPAICHABUDUOMINGZIDEDIANMING。

2、加盟费的高低取决于品牌自身定位，未必一定合理，但通常某几方面有优势的品牌会比较高一些，这是正常的。也确实有高的离谱的，不过你要觉得离谱，那人家的模式就根本不是给你准备的，是给哪些极个别的大鱼准备的，就是哪些只要面子不怕赔钱的主。在我看来，关键是这个品牌是不是值得我们投资做，你得把这个分析出来。

3、LINGWAI，NEIXIEGEJIANYIXUANGEHAODIDUAN、NONGGEGAOFANGDEMINGZIZIJIZUODESHUOFA，JIANZHISHIBUFUZEREN，QIEBUSHUOMINGBUZHENGZEYANBUSHUN，QIEBUSHUOZHUANBUZHUANQIAN，ZUIHOUZHINENGSHIZIQUQIRU，ZHUANGXIUHEGEXIANGFEIYONGZUIHOUSUANXIALAIYESHAOBULE，SHENZHIHUIGENGDUO。JIUZHUANGXIUFEIYIXIANG，ANZHAOWODEJINGYAN，RUGUOZAIZHENGQUEZHIDAOXIA，WANQUANKEYIJIESHENGDAOZUIJIAN，RANGNISHAOHUAGEJIWANHENZHENGCHANG。LINGWAI，ZIJIZUOQIANQIJINGYINGKENENGBUDEFA，PEIQIANDEGAILVTAIDA。

ER、PINPAISHIZHONGZHONGZHIZHONG

GUANYUZAIWENKAIYIJIAQICHEMEIRONGDIANHAOBUHAODEREN，ZHUYAOSHIYOUYUYIXIAJIGEYUANYIN：

1、LAOBAN

LAOBAN，ZHEIGEHENHAOLIJIE，JIUSHILAOSUHUALIMIANDE“RENHE”，WEISHENMEBALAOBANPAIZAIDIYIWEI，HENJIANDAN，ZUOCHENGYIJIANSHI，SHOUXIANYAOYOUYIGELINGTOUREN，LIANQIANTOUDEZHEIGERENDOUMEIYOU，SHIQINGBIESHUOCHENGGONG，LIANKAISHIDOUBUKENENG。ZUOWEIYIGETUANDUIDELINGXIU，QIDAODAITOUZUOYONGHENZHONGYAO。DOUSHUOYIZHILANG，DAICHULAIDETUANDUISHIYIQUNLANG，YIZHIYANGDAICHULAIDETUANDUIDOUSHIYANG。BINGQIEPAIZAIXIAMIANDELIANGXIANGGENLAOBANDEXUANZE，MIQIEXIANGGUAN。WORENWEIZHEIGEDAITOUDAGEXUYAOYOUYIXIAJIDIAN：

(1)ZHIRENSHANREN，LEJIEMEIWEIYUANGONG，HELIDEFENPEITAMENDEGONGZUO，RANGMEIGERENDEYOUDIANDOUKEYIFAGUANGFARE。SHUOQILAIJIANDAN，ZUOQILAIQISHIBINGBURONGYI。

(2)SIXIANGSUZHI，BUJINYAOHUICHURENCHUSHI，HAIYAOSHANYUSIKAO，YIGEBUSIJINQUDELAOBAN，BUSHIHAOLAOBAN。ERQIESHANYUSIKAODEREN，DUIWEILAIDEFAZHANQUSHIYEHUIYOUYIDINGDEBAWOYUYUCE。

(3)知识和技术，这个很好理解，比如我们的服务，每个老板都会受到总部的技术与管理培训，熟知店内产品的性能与施工要求，知道店里的每个细节，这样你对你的店面才会了如指掌。不至于被人牵着鼻子走。

(4)XINLISUZHI，YAOYOUJINGZHENGYISHI，YOUYIZHI，HAIYOULEGUANDEGONGZUOTAIDU。XINQINGKAILANGDEGONGZUO，WANGWANGHUIZUODEGENGCHUSE。YISHANGZUOHAO，JIBENSHANGNIYIJINGCHENGGONG25%LE。

2、CHANPIN

ZHEIGECHANPINSHIGUANGYIDECHANPIN，BINGBUSHIDANZHINIMAIDENEIYIXIANGFUWUHUOZHEYIBEINAICHA。ERSHIFANZHINISUOJINGYINGDEZHENGGEXIANGMUYIJIXITONG。SHOUXIAN，ZHEISHIGEPINPAI(BAOKUOPINPAI LOGO，PINPAIWENHUA，PINPAIXINGXIANGDENG)HENGXINGYUSHIDENIANDAI，SHENZHIZAIWOMENZHONGGUOYOUYIGEFEICHANGPANGDAYEHENYOUTESEDEXINGYEJIUSHIYIKAOPINPAISHENGCUNDE，XIANGXINDAJIADOUDONG，ZHEISHUODESHISHANZHAIXINGYE，JIUYINWEIYIGEPINPAI，NENGDAIDONGYIGEDAXINGDEGONGSI，HEZHOUBIANDEYIXIEDAIGONGGONGCHANGDENGDENG，HAISHUNBIANDAIDONGLEHENDUOXIAODESHANZHAIQIYE，KEJIANPINPAIYINXIANGLISHIDUOMEDEQIANGDA。SUOYIZAIZHEIYANGYIGENIANDAI，CHUANTONGXIAODIAN，ZUOFANGXIAODIANYIJINGSHIBIANYUANCHANYE，HENKUAIJIUHUIBEISHICHANGTAOTAI，QUERDAIZHIDESHIPINPAIDIANMIAN，ZHUYAOYIPINPAILIANSUOJIAMENGDIANWEIZHU。

3、DIANMIAN

ZUIZHONGYAODEYIDIANTADEBIZHONGZHANLENICHENGGONGDE50%，DIANMIANFENWEILIANGGEFANGMIAN，DIYI，DIANMIANDEWEIZHI;DIER;DIANMIANDECHENGBEN(SUQIDIANJIUSHIDIANMIANZUJIN)，DIANMIANDEWEIZHI，JUEDINGNIDIANMIANDECHELIULIANG，KEHUQUNTI，YUBIANLIXING。ERDIANMIANDEZUJINZHIJIEYINGXIANGNIDEYUNYINGCHENGBEN，BINGQIEZAIYUNYINGCHENGBENZHONGZHANHENDADEBIZHONG，SUOYISHUOQICHEMEIRONGJIAMENGDIANDEDIANMIANHENZHONGYAO，BUZAIGUODUODEJIESHI。

YISHANGJIUSHIXIAOBIANGUANYUQICHEMEIRONGJIAMENGDIANKAOPUMADEJIESHAO。

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